I help infoproduct creators, CMOs, and agencies send the right signals to advertising platforms to reduce customer acquisition costs and improve audience quality.
When tracking is broken, incomplete, duplicated, or overly dependent on the browser, platforms like Meta and Google Ads receive poor feedback. That affects attribution, campaign optimization, audience quality, and often drives acquisition costs higher.
Sign-ups, purchases, or lead events are not being captured accurately across the funnel.
iOS, Safari, ad blockers, and weak implementations can reduce the quality of the signals reaching ad platforms.
Bad setups create noisy data, inflated conversion counts, and poor optimization inputs.
Ad platforms cannot learn properly when the data they receive is incomplete or unreliable.
Poor signal quality often leads to less efficient delivery and more expensive customer acquisition.
Marketing teams end up allocating budget with limited visibility into what is actually driving results.
This is not just about dashboards or reporting. It is about making sure your platforms receive accurate, useful conversion signals so your campaigns can learn from the right data.
Track sign-ups, leads, purchases, and key funnel actions correctly
Send better conversion signals to Meta Ads, Google Ads, and other Ads platforms
Reduce data loss and improve signal reliability
Create a stronger foundation for campaign optimization
For businesses selling courses, coaching, memberships, webinars, and digital programs that need accurate tracking across registration, checkout, upsells, and campaign funnels.
For agencies and media buyers who need a technical partner to implement, validate, and maintain reliable tracking setups across client accounts.
For in-house teams that need clearer ROI visibility, stronger attribution, and more confidence in the signals driving paid media decisions.
Setup and validate the tracking layer that supports lead, sign-up, and purchase measurement across your campaigns.
Improve signal resilience, reduce browser dependency, and support platforms like Meta with stronger event delivery.
Structured event tracking, conversion setup, debugging, and reliable implementation foundations.
Identify tracking issues, weak signals, duplication problems, and missed optimization opportunities.
Clear performance visibility for marketing and leadership teams without turning reporting into the main product.
Empower your team with on-demand video lessons and personalized 1:1 coaching to effectively interpret and act on data.
Juan is the technical partner we all wish we had when leading demanding projects. He has supported me on both consulting projects and implementations where we needed precision, traceability, and speed to scale. He has a deep understanding of the data side: from the setup in GTM to the dashboards in Looker Studio that truly inform decision-making. His input transforms analysis from simply "reports" to criteria and clarity for execution. He is reliable, fast, and extremely professional.
The coaching I have received from Juan Sebastián has been fundamental in solving various technical challenges related to web measurement, especially in the use of Google Tag Manager and Google Analytics 4. Thanks to his support, I have been able to implement precise solutions that have allowed my clients to obtain more reliable data on the performance of their campaigns. I would definitely recommend his expertise to anyone looking to elevate the technical level of their digital strategy.
I had two consultations with Juan and also took his Analytics and Tag Manager course. I'm a Media Buyer and own an agency, but the world of code and pixels isn't something I'm familiar with. With Juan, I was able to understand technical concepts that I'd always struggled with. What I appreciate most is his clarity in explaining complex issues and his ability to quickly identify the problem. He has a technical eye and knows exactly where to look.
Book your free discovery call today and take the guesswork out of your marketing.
